When is a consumer product a work of art? Is it when Andy Warhol adds his indelible and ironic touch to soup cans, or is it when so much thought has gone into the user experience that the resulting object transcends merely the fulfillment of means and ends?
KOR Water have created such a product: the KOR ONE is a water bottle or, if you will, a personal Hydration Vessel that not only edifies the solution to needless waste but does so with more sex appeal than is warranted in such a humble object.
Though the real fact of the matter is that sexiness is more warranted than ever in such a product, especially at a time when facts and other sobering metrics alone are no longer enough to sound any alarms.
Fact: According to the Pacific Institute, the amount of petroleum required to make, ship, and distribute the average single-use water bottle would fill 25% of the bottle itself. So when you drink a bottle of water, you're also consuming the equivalent of a quarter of that bottle's volume in oil.
Great design is perhaps the single most powerful argument to help stem the bottled water tide, as sustainability always benefits from the desire to retain an object of value.
Twelve winners will each receive a KOR Water vessel from its collection of new frooty colors.
Tell us: Which is your favorite KOR Water vessel color?
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Eligible only to residents of the USA, age 21 and over. Void where prohibited.
One Giveaway prize per customer per month. Random Drawing, except where stated, subject to specific Giveaway rules. Subject to freefroot Terms and Conditions.
NO PURCHASE NECESSARY TO ENTER OR WIN. A PURCHASE DOES NOT INCREASE YOUR CHANCES OF WINNING. Giveaways via the web by going to www.freefroot.com. Winner(s) wins the right to have the item(s) shipped to an address in the United States. For help, members can visit www.freefroot.com or email us at contact@freefroot.com. freefroot does not guarantee delivery or receipt of email message. Participation subject to specific rules for each individual Giveaway prize.
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